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Step-by-Step Guide to Creating an AWS RDS Database Instance

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 Amazon Relational Database Service (AWS RDS) makes it easy to set up, operate, and scale a relational database in the cloud. Instead of managing servers, patching OS, and handling backups manually, AWS RDS takes care of the heavy lifting so you can focus on building applications and data pipelines. In this blog, we’ll walk through how to create an AWS RDS instance , key configuration choices, and best practices you should follow in real-world projects. What is AWS RDS? AWS RDS is a managed database service that supports popular relational engines such as: Amazon Aurora (MySQL / PostgreSQL compatible) MySQL PostgreSQL MariaDB Oracle SQL Server With RDS, AWS manages: Database provisioning Automated backups Software patching High availability (Multi-AZ) Monitoring and scaling Prerequisites Before creating an RDS instance, make sure you have: An active AWS account Proper IAM permissions (RDS, EC2, VPC) A basic understanding of: ...

Trends In Digital Marketing in 2014-2015

Digital marketing uses various tools for digital marketing functions such as sales CRM, marketing automation, e-commerce, e-mail, WCM, web analytics, and social CRM.

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Skills for Digital Marketing You Need

All these software tools collectively help an organization to develop and implement effective marketing strategies.
Tools for Global Digital Marketing
  • These tools are developed to serve specific functions in the Global Digital Marketing market as explained below:
  • Sales CRM manages customer interaction and aligns an organization's sales process such as order tracking, sales performance, and distribution.
  • Marketing automation enhances the capabilities of the marketing department of any organization to design strategies, automate processes, and improve customer communications, and also operates either as standalone software or as a major component of CRM software.
  • E-commerce software offers advanced capabilities for searching, order management, cart management, and content management, as well as marketing and reporting capabilities.
  • E-mail marketing software enables organizations to reach out to customers directly through emails and helps to automate the marketing process by offering more sales leads.
  • WCM is a software tool used to create, manage, store, and deploy content on the internet. The content may be in the form of text, audio, graphics, videos, and photos.
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