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14 Top Data Pipeline Key Terms Explained

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 Here are some key terms commonly used in data pipelines 1. Data Sources Definition: Points where data originates (e.g., databases, APIs, files, IoT devices). Examples: Relational databases (PostgreSQL, MySQL), APIs, cloud storage (S3), streaming data (Kafka), and on-premise systems. 2. Data Ingestion Definition: The process of importing or collecting raw data from various sources into a system for processing or storage. Methods: Batch ingestion, real-time/streaming ingestion. 3. Data Transformation Definition: Modifying, cleaning, or enriching data to make it usable for analysis or storage. Examples: Data cleaning (removing duplicates, fixing missing values). Data enrichment (joining with other data sources). ETL (Extract, Transform, Load). ELT (Extract, Load, Transform). 4. Data Storage Definition: Locations where data is stored after ingestion and transformation. Types: Data Lakes: Store raw, unstructured, or semi-structured data (e.g., S3, Azure Data Lake). Data Warehous...
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Social Analytics - How Marketers Will Use

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Of all the windows through which a business can peer into an audience, social media seems most enticing. The breadth of subjects, range of observations, and, above all, the ability to connect and draw inferences make social analytics hugely exciting for anyone who is interested in understanding and influencing past, present and potential customers, employees, or even investors.

As individuals leave traces of their activities - personal, social and professional - on the internet, they allow an unprecedented view into their lives, thoughts, influences and preferences. Social analytics attempts to draw useful understanding and inferences, which could be relevant to marketers, sales persons, HR managers, product designers, investors and so on. Thus, as social tools like Facebook, Twitter, LinkedIn, WhatsApp, and many more, host a plethora of social activities of many people, a humongous amount of data is generated about people's preferences, behaviour and sentiments. Like any data, it is amenable to analysis to gain useful insights.

The challenge comes from the sheer volume, velocity, and variety. It is very difficult to ensure that the analysis is relevant and reliable. Besides the daunting technical intricacies of setting up the appropriate analytics, the aspects of choosing information sources, filtering the right data, and its interpretation and aggregation are susceptible to errors and biases. For example, some social activities are relatively easier to access (like activity on Twitter, or public updates on Facebook), many are not. Some types of data (like text, or location) are easy to search and interpret, many (like pictures) are not. So a good analysis model must judiciously compensate for the nature of the sources included, and hence it could be at times very difficult to assess if the analysis is useful or just meaningless mumbo-jumbo.

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