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Showing posts with the label Social Analytics - How Marketers Will Use

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PowerCurve for Beginners: A Comprehensive Guide

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PowerCurve is a complete suite of decision-making solutions that help businesses make efficient, data-driven decisions. Whether you're new to PowerCurve or want to understand its core concepts, this guide will introduce you to chief features, applications, and benefits. What is PowerCurve? PowerCurve is a decision management software developed by Experian that allows organizations to automate and optimize decision-making processes. It leverages data analytics, machine learning, and business rules to provide actionable insights for risk assessment, customer management, fraud detection, and more. Key Features of PowerCurve Data Integration – PowerCurve integrates with multiple data sources, including internal databases, third-party data providers, and cloud-based platforms. Automated Decisioning – The platform automates decision-making processes based on predefined rules and predictive models. Machine Learning & AI – PowerCurve utilizes advanced analytics and AI-driven models ...
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Social Analytics - How Marketers Will Use

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Of all the windows through which a business can peer into an audience,  social media  seems most enticing. The breadth of subjects, range of observations, and, above all, the ability to connect and draw inferences make  social analytics  hugely exciting for anyone who is interested in understanding and influencing past, present and potential customers, employees, or even investors. As individuals leave traces of their activities - personal, social and professional - on the internet, they allow an unprecedented view into their lives, thoughts, influences and preferences. Social analytics attempts to draw useful understanding and inferences, which could be relevant to marketers, sales persons, HR managers, product designers, investors and so on. Thus, as social tools like Facebook, Twitter, LinkedIn, WhatsApp, and many more, host a plethora of social activities of many people, a humongous amount of data is generated about people's preferences, behaviour and sentimen...
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