Posts

Showing posts with the label Social Analytics - How Marketers Will Use

Featured Post

Top Questions People Ask About Pandas, NumPy, Matplotlib & Scikit-learn — Answered!

Image
 Whether you're a beginner or brushing up on your skills, these are the real-world questions Python learners ask most about key libraries in data science. Let’s dive in! 🐍 🐼 Pandas: Data Manipulation Made Easy 1. How do I handle missing data in a DataFrame? df.fillna( 0 ) # Replace NaNs with 0 df.dropna() # Remove rows with NaNs df.isna(). sum () # Count missing values per column 2. How can I merge or join two DataFrames? pd.merge(df1, df2, on= 'id' , how= 'inner' ) # inner, left, right, outer 3. What is the difference between loc[] and iloc[] ? loc[] uses labels (e.g., column names) iloc[] uses integer positions df.loc[ 0 , 'name' ] # label-based df.iloc[ 0 , 1 ] # index-based 4. How do I group data and perform aggregation? df.groupby( 'category' )[ 'sales' ]. sum () 5. How can I convert a column to datetime format? df[ 'date' ] = pd.to_datetime(df[ 'date' ]) ...

Social Analytics - How Marketers Will Use

Image
Of all the windows through which a business can peer into an audience,  social media  seems most enticing. The breadth of subjects, range of observations, and, above all, the ability to connect and draw inferences make  social analytics  hugely exciting for anyone who is interested in understanding and influencing past, present and potential customers, employees, or even investors. As individuals leave traces of their activities - personal, social and professional - on the internet, they allow an unprecedented view into their lives, thoughts, influences and preferences. Social analytics attempts to draw useful understanding and inferences, which could be relevant to marketers, sales persons, HR managers, product designers, investors and so on. Thus, as social tools like Facebook, Twitter, LinkedIn, WhatsApp, and many more, host a plethora of social activities of many people, a humongous amount of data is generated about people's preferences, behaviour and sentimen...