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14 Top Data Pipeline Key Terms Explained

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 Here are some key terms commonly used in data pipelines 1. Data Sources Definition: Points where data originates (e.g., databases, APIs, files, IoT devices). Examples: Relational databases (PostgreSQL, MySQL), APIs, cloud storage (S3), streaming data (Kafka), and on-premise systems. 2. Data Ingestion Definition: The process of importing or collecting raw data from various sources into a system for processing or storage. Methods: Batch ingestion, real-time/streaming ingestion. 3. Data Transformation Definition: Modifying, cleaning, or enriching data to make it usable for analysis or storage. Examples: Data cleaning (removing duplicates, fixing missing values). Data enrichment (joining with other data sources). ETL (Extract, Transform, Load). ELT (Extract, Load, Transform). 4. Data Storage Definition: Locations where data is stored after ingestion and transformation. Types: Data Lakes: Store raw, unstructured, or semi-structured data (e.g., S3, Azure Data Lake). Data Warehous...

Social Analytics - How Marketers Will Use

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Of all the windows through which a business can peer into an audience,  social media  seems most enticing. The breadth of subjects, range of observations, and, above all, the ability to connect and draw inferences make  social analytics  hugely exciting for anyone who is interested in understanding and influencing past, present and potential customers, employees, or even investors. As individuals leave traces of their activities - personal, social and professional - on the internet, they allow an unprecedented view into their lives, thoughts, influences and preferences. Social analytics attempts to draw useful understanding and inferences, which could be relevant to marketers, sales persons, HR managers, product designers, investors and so on. Thus, as social tools like Facebook, Twitter, LinkedIn, WhatsApp, and many more, host a plethora of social activities of many people, a humongous amount of data is generated about people's preferences, behaviour and sentimen...