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Showing posts with the label Social Analytics - How Marketers Will Use

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Step-by-Step Guide to Creating an AWS RDS Database Instance

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 Amazon Relational Database Service (AWS RDS) makes it easy to set up, operate, and scale a relational database in the cloud. Instead of managing servers, patching OS, and handling backups manually, AWS RDS takes care of the heavy lifting so you can focus on building applications and data pipelines. In this blog, we’ll walk through how to create an AWS RDS instance , key configuration choices, and best practices you should follow in real-world projects. What is AWS RDS? AWS RDS is a managed database service that supports popular relational engines such as: Amazon Aurora (MySQL / PostgreSQL compatible) MySQL PostgreSQL MariaDB Oracle SQL Server With RDS, AWS manages: Database provisioning Automated backups Software patching High availability (Multi-AZ) Monitoring and scaling Prerequisites Before creating an RDS instance, make sure you have: An active AWS account Proper IAM permissions (RDS, EC2, VPC) A basic understanding of: ...
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Social Analytics - How Marketers Will Use

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Of all the windows through which a business can peer into an audience,  social media  seems most enticing. The breadth of subjects, range of observations, and, above all, the ability to connect and draw inferences make  social analytics  hugely exciting for anyone who is interested in understanding and influencing past, present and potential customers, employees, or even investors. As individuals leave traces of their activities - personal, social and professional - on the internet, they allow an unprecedented view into their lives, thoughts, influences and preferences. Social analytics attempts to draw useful understanding and inferences, which could be relevant to marketers, sales persons, HR managers, product designers, investors and so on. Thus, as social tools like Facebook, Twitter, LinkedIn, WhatsApp, and many more, host a plethora of social activities of many people, a humongous amount of data is generated about people's preferences, behaviour and sentimen...
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